Blissful Vida helps ambitious women and organizations transform the way they experience money through financial wellness education rooted in emotional intelligence, practical strategy, and long-term clarity.

But behind the scenes, many high-achieving professionals still feel overwhelmed, avoid looking at the numbers, second-guess financial decisions, or wonder why earning more hasn’t created the peace they expected.
Blissful Vida was created to bridge the gap between financial literacy and financial wellness, helping people understand not just what to do with money, but the emotional patterns and habits shaping their decisions every day.

A guided financial wellness experience for women ready to stop avoiding their finances and start building intentional, sustainable financial habits with support and accountability.

Interactive workshops, keynotes, and facilitated conversations designed to help organizations support employee wellbeing through practical, culturally-aware financial wellness education.

Tools, reflections, and educational experiences designed to help individuals build clarity around spending, saving, goals, and everyday financial decision-making.
Most financial education focuses only on tactics:
budgeting, saving, debt payoff, investing.
And while those tools matter, practical strategy alone often doesn’t create lasting change.
The truth is, our emotions, experiences, upbringing, and cultural context shape the way we interact with money every day.
That’s why my work blends:
emotional awareness
practical financial strategy
intentional spending habits
financial clarity systems
accountability and support
culturally-aware conversations around money
I believe financial wellness should feel approachable, supportive, and realistic, not judgmental, overwhelming, or rooted in hustle culture.
My goal is to help people build trust with themselves around money so they can make financial decisions from a place of clarity instead of fear.
Erika Dox-Martinez is the founder of Blissful Vida, a financial wellness company focused on helping high-achieving professionals build healthier, more intentional relationships with money.
After navigating her own journey from financial stress and over $100K in debt toward financial freedom, Erika now facilitates workshops, community experiences, and conversations that help others feel more confident, informed, and empowered in their financial lives.
Her work blends emotional intelligence, cultural awareness, and practical financial education to create spaces where people feel seen, not judged.


Whether you’re looking for personal financial support or bringing financial wellness programming to your organization, Blissful Vida creates experiences that help people feel more confident, intentional, and empowered with money.

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